Arabella London UK Reviews

Marketing Claims of Affordability: The site advertises "luxury beauty products" and "long-lasting fragrances" at affordable prices with free shipping on every order.

Brand Story: The company promotes itself as a luxury British beauty brand with royal heritage, founded by a haute couture designer.

Product Variety: The store lists a range of items including makeup brushes, fragrances, and swimwear described as "luxury" and "fashion forward".

Job Benefits: For employees, the brand offers benefits such as a uniform (T-shirt), on-site parking, excellent commission pay, and performance bonuses.

Extremely Poor Product Quality: Multiple customer reviews describe the products as cheaply made, patchy, unblendable, and comparable to low-quality items found on Temu or Shein but sold for triple the cost.

Unethical Business Practices: The brand is accused of harassing content creators, using threats of legal action, and even threatening to send people to creators' houses if they post negative content.

Abusive Communication: Reviews cite rude messages, bullying tactics, and disgusting behavior toward both customers and creators.

Terrible Customer Service: Customers report horrible customer service, with some stating they did not trust the team to resolve issues due to anxiety and fear of unhelpfulness.

High Prices for Low Value: Despite marketing "affordable" luxury, users report paying high prices (e.g., £90 or $149) for products that feel like Mary Kay quality or Halloween makeup.

Negative Reputation: The brand has received multiple unprompted negative reviews on Trustpilot, with users advising others to "avoid like the plague" and "do not buy from this brand".

Legal Threats: The company has been criticized for threatening content creators who speak against them, which is viewed as vile and unprofessional.